Automation that responds to customer behaviour
Journeys that respond to what people buy, browse, click and ignore, built to grow customer lifetime value.
Let's talkRelevant, timely and measurable
What we build, from the first journey map to the last deliverability check.
Strategy & journey design
We map the customer lifecycle and identify the moments where automation creates real business impact.
- Acquire
- Onboard
- Grow
- Retain
- Win back
Behaviour-triggered campaigns
We trigger the right message based on what customers do, not what we hope they'll do.
Data & segmentation
We use behavioural, transactional and demographic data to build audiences that make sense.
Personalised communications
We combine data and dynamic content to deliver relevant messages at scale.
Continuous optimisation
We test, learn and optimise journeys based on performance and real customer behaviour.
Deliverability & compliance
We follow best practice for deliverability, data privacy and channel compliance, so your emails land in the inbox.
- SPF, DKIM, DMARC
- Consent logged
- List hygiene
- Inbox monitoring
Core journeys we build
Built for impact. Designed to perform.
Welcome & onboarding
Your first impression is also your best conversion opportunity. We build welcome flows that introduce your brand, collect preference data, and guide new customers toward their first or second purchase.
Key moments
- Sign-up
- Preference capture
- First purchase
Abandoned cart & browse
Most visitors leave without buying. A well-timed, well-personalised nudge brings a measurable share of them back. We set up the triggers, the timing, and the dynamic content that makes it feel relevant, not pushy.
Key moments
- Cart abandoned
- Product viewed
- Back in stock
Retention & loyalty
Keeping a customer costs a fraction of acquiring a new one. We build the automated touchpoints (milestone emails, loyalty reward triggers, voucher expiry reminders) that keep customers coming back.
Key moments
- Milestones
- Reward unlocked
- Voucher expiry
Reactivation
Every database has customers going quiet. We use RFM segmentation to identify them early and build automated sequences with the right incentive at the right moment, bringing a meaningful share back before they're gone for good.
Key moments
- RFM segment
- Win-back offer
- Sunset flow
Transactional & lifecycle
Order confirmations, shipping updates, post-purchase follow-ups, anniversary emails. These are the most-opened emails you send. We make sure they work as hard as your promotional campaigns.
Key moments
- Order confirmation
- Shipping update
- Review request
Deep platform expertise
We've built journeys in all of these, and pick the platform that fits your team and budget.
Marketing automation success stories
Retail+15%average conversion from abandoned cart reminders
From mass emails to messages that fit each customer
+15% average conversion from abandoned cart reminders. 80,000+ digital receipts issued instead of paper ones.
80,000+ digital receipts issued instead of paper ones.
Read the case
Insurance50%+time saved building and sending campaigns
Making a complex platform easy for non-technical marketers
50%+ time saved building and sending campaigns. 144 automated flows. 112 transactional emails.
144 automated flows.
Read the case
Retail9h → 15 minfor the heaviest queries
How Yonderland makes its marketing automation future-proof
9h → 15 min for the heaviest queries. 60% fewer support tickets.
60% fewer support tickets.
Read the caseFriendly asked questions
Got questions? We've got answers.
What is marketing automation?
Marketing automation is the use of software to automatically send targeted communications and manage customer journeys based on behaviour, data, and predefined triggers. It replaces manual, time-based campaigns with systems that respond to what customers actually do.
What's the difference between marketing automation and a CRM?
A CRM manages relationships and pipeline: it's built around people and sales interactions. Marketing automation manages communication flows at scale: it's built around behaviour and triggers. Most organisations need both, connected. The marketing automation platform acts on the data; the CRM provides the relationship context.
How do I know if I need marketing automation?
If you're sending the same email to your entire database, manually triggering follow-ups, or losing customers after a first purchase without knowing why, then you need automation. The goal isn't to replace human thinking. It's to make sure the right message reaches the right person at the right moment, every time, without your team having to do it manually.
Find out where you stand with our Marketing Automation Maturity Challenge.
How long does it take to implement marketing automation?
A focused first flow like a welcome journey or abandoned cart sequence can be live within weeks. A full lifecycle setup across multiple journeys and platforms typically takes three to six months. The timeline depends on your data readiness, platform complexity, and how many journeys you're building in parallel.
Can Pebble take over an existing marketing automation setup?
Yes. We regularly inherit existing environments across Adobe Campaign, Selligent, Bloomreach, and others. We audit what's there, fix what's broken, document what isn't, and build on what works. You don't need to start from scratch to move forward.
Ready to make your marketing automation actually work?
A new setup, a broken one, or one you want more from: we'll show you where the biggest opportunity is.
Let's talk