What we do, and why it works
Clean data, the right tools, and journeys built around what your customers actually need.
Our expertise
Marketing automation
We help you move from one-off campaigns to automated lifecycle journeys.
What we do
- Customer journey design
- Onboarding, retention & reactivation flows
- Platform migrations & optimisation
Loyalty
We design loyalty programmes that make customers choose you again and again.
What we do
- Loyalty strategy & reward design
- RFM segmentation & reactivation flows
- CDP & automation integration
Analytics
We make your full funnel measurable and reliable, so you always know what's working and what isn't.
What we do
- Tracking implementation & auditing
- Tag management & data layer architecture
- KPI frameworks tied to revenue
Customer Data Platform
One unified view, connecting your CRM, e-commerce and marketing tools into a single source of truth.
What we do
- CDP selection & implementation
- Identity resolution & data unification
- Audience modelling & segmentation
Personalisation
The right message, at the right moment, through the right channel, at scale.
What we do
- Dynamic content & behavioural triggers
- AI-driven product recommendations
- A/B testing & conversion optimisation
End-to-end CX
Together with II.O, from the moment a customer first clicks to the journey that keeps them coming back.
What we do
- Integrated delivery across domains
- Coordinated roadmap with II.O
- Long-term ownership of the full CX
Not sure where to start?
Find out where you stand with our free Marketing Automation Maturity Challenge: ten questions, three minutes, a concrete next step.
We're tool-agnostic
We choose based on what fits your situation: your team, your data, your goals. Your platform not on the list? Just ask.
Real results, real impact
Here's what happens when data, automation, and strategy come together.
Retail+15%average conversion from abandoned cart reminders
From mass emails to messages that fit each customer
+15% average conversion from abandoned cart reminders. 80,000+ digital receipts issued instead of paper ones.
80,000+ digital receipts issued instead of paper ones.
Read the case
Insurance50%+time saved building and sending campaigns
Making a complex platform easy for non-technical marketers
50%+ time saved building and sending campaigns. 144 automated flows. 112 transactional emails.
144 automated flows.
Read the case
Retail9h → 15 minfor the heaviest queries
How Yonderland makes its marketing automation future-proof
9h → 15 min for the heaviest queries. 60% fewer support tickets.
60% fewer support tickets.
Read the caseWhat they say about us
Don't just take our word for it. Here's what people think of us.
Thanks to Pebble, our marketing automation efforts are finally getting the uplift they deserve. They brought the clarity and structure we needed to start seeing real, lasting results.
Pebble's technical expertise means our marketing automation setup runs efficiently and reliably. That gives us the confidence to focus entirely on what we do best: great campaigns.
You can always count on them. They're highly accessible, and they don't just bring expertise, they think alongside your business and come up with solutions you hadn't thought of.
Working with Pebble showed us exactly how to get the most out of our current setup and where the biggest opportunities were. It gave our whole team a clear direction to move forward.
Friendly asked questions
Got questions? We've got answers.
Do you work with specific tools only?
No. We're tool-agnostic, which means we choose based on what fits your situation: your team, your data, your goals. We have deep hands-on experience with Adobe Campaign, Selligent, Bloomreach, Actito, Customer.io and Klaviyo. If your tool isn't on that list, just ask.
Where do you typically start?
Usually with a conversation and a look under the hood. We'll map your current setup, identify where the biggest gaps and opportunities are, and propose a concrete first step. No lengthy discovery phases: we move fast and stay practical.
Do I need to have everything in place before working with you?
No. Some clients come to us with a mature stack and a specific challenge. Others are just getting started. Either way, we'll meet you where you are and build from there.
Can you handle both strategy and implementation?
Yes, and that combination is exactly where we add the most value. We don't hand off a strategy deck and disappear. We design it, build it, and stay accountable for what it delivers.
What does a typical engagement look like?
Most engagements start with a discovery phase, move into implementation or optimisation, and then shift into ongoing support, whether that's a retainer, a project, or something in between. We're flexible, but always clear on scope and timelines upfront.
Not sure where to begin?
Most projects touch more than one expertise. Tell us your goal and we'll find the right starting point together.
Let's talk