How Yonderland makes its marketing automation future-proof

Yonderland offers premium outdoor gear and expertise. Marketing automation is how it reaches customers personally, at the right time.

Industry: Outdoor retail
Expertise: Marketing automation
Platform: Adobe Campaign

Tents at a campsite, from the Yonderland case

for the heaviest queries, down from 9 hours: 15 min
fewer support tickets, thanks to monitoring and better workflows: 60%

The challenge

Yonderland already had a solid marketing automation setup, but ran into a few bottlenecks that limited efficiency.

Outdated workflows hindered efficiency
Many marketing automation processes were not optimised, leading to wasted time and cumbersome campaign setups.
Long queries delayed campaigns
Segmentations sometimes took up to 9 hours, making it impossible to respond quickly and accurately to customer data.
Errors were noticed too late
Without monitoring, problems only came to light after customers filed complaints, so every fix was reactive.
Limited technical knowledge slowed progress
Without deep expertise in Adobe Campaign, it was difficult for the team to work more efficiently and optimise on their own.

Our approach

Pebble played a key role in the transformation of Yonderland's marketing automation. The focus was on technical optimisations and supporting their internal teams, rather than on strategic guidance.

Optimised performance
The heaviest queries went from a 9-hour processing time to a maximum of 15 minutes, by thoroughly reworking the database queries.
Workflow restructuring
Outdated processes were rewritten according to best practices, resulting in a more stable and efficient system.
Monitoring and error detection
A monitoring system now detects errors early, so problems are resolved before they impact campaigns.
Coaching and knowledge transfer
Hands-on training and clear documentation made the team more self-reliant.
Support in the agile transformation
We didn't introduce Scrum ourselves, but supported and optimised the Campaign team's processes within the new framework.

The result

Pebble's technical expertise ensures that our marketing automation tooling is set up efficiently and performantly, allowing us to focus on the campaigns.

Kjell GenbruggeDigital Solution Manager, Yonderland

Takeaway

Yonderland now has a faster, more efficient marketing automation environment that performs better and depends less on external support.

Time savings for heavy queries
Segmentations that used to take up to 9 hours now run in fifteen minutes.
60% fewer support tickets
Automatic monitoring detects and resolves issues faster, sharply reducing the need for outside help.
More stable campaigns
Optimised workflows and early error detection make campaigns more reliable and the system smoother.
Faster transactional emails
A component-based approach in React Email makes transactional emails much quicker to set up and change.