Making a complex platform easy for non-technical marketers

Allianz Benelux wanted marketers to send campaigns themselves, without waiting on Adobe Campaign specialists. Now they fill in a spreadsheet, and the rest runs automatically.

Industry: Insurance
Expertise: Marketing automation
Platform: Adobe Campaign

time saved building and sending campaigns: 50%+
automated flows: 144
transactional emails: 112

The challenge

Allianz insures entrepreneurs, SMEs and large companies. Not everyone on its team has a technical background, but they all need to send customer communications on their own.

Adobe Campaign was too complex
For non-technical team members, working directly in Adobe Campaign wasn't realistic.
Every email needed an expert
Sending a campaign meant going through Adobe Campaign specialists.
Limited access
Not everyone could work in the platform itself, so the solution had to work around that.

Our approach

We built a fully automated route from a spreadsheet to a sent email, using Adobe Campaign and Azure Blob Storage.

Integration with Azure Blob Storage
We connected Adobe Campaign to Azure Blob Storage. Automatic workflows in Adobe Campaign watch for new files.
A CSV is all it takes
The team fills in an Excel file, saves it as CSV and uploads it. Adobe Campaign uses the data to set up the email campaign, and handles the rest.
Training and guidance
At first there was some uncertainty, because the process was new and the control felt sensitive. Intensive training and support built the team's confidence.

The result

We've been working with Pebble for a year now, among other things on a brand-new and particularly complex newsletter for our customers. You can count on them, they're very easy to reach, and they don't just have good brains: they think along with our business and look for solutions.

Charlotte DAllianz Benelux

Takeaway

Allianz's teams now send emails themselves, whenever they need to, without technical support.

Independent teams
Marketers no longer wait on Adobe Campaign experts to get an email out.
144 flows, 112 transactional emails
All running automatically from a simple upload.
From uncertainty to confidence
The team now works smoothly with the system, and is very happy with what it can do.