How mature is your marketing automation?

Ten questions, about three minutes. Find out where you stand and what to do next.

Five topics

  • Data
  • Journeys
  • Personalisation
  • Measurement
  • Team & tooling

The Marketing Automation Maturity Challenge

Answer for how things work today, not how you'd like them to work. You get your maturity level, a score per topic and the first step to take.

  • About three minutes
  • Your answers stay in your browser

Friendly asked questions

Got questions? We've got answers.

What is the Marketing Automation Maturity Challenge?

A free self-assessment of ten questions across five topics: data, journeys, personalisation, measurement, and team and tooling. It shows your maturity level, a score per topic and the first step to take.

How long does it take?

About three minutes. Answer for how things work today, not for how you'd like them to work, and the result will be more useful.

Which marketing automation platforms does it apply to?

All of them. The questions are about how you work, not which tool you use, so the challenge applies whether you run Adobe Campaign, Bloomreach, Selligent, Actito, Customer.io, Klaviyo or something else.

What happens with my answers?

Your answers stay in your browser. Only when you ask for the full report do we receive your first name, email address and answers, and we use them to send the report and follow up, as described in our privacy policy.

What should I do after the challenge?

Start with the step for your lowest-scoring topic. If you want help turning it into a plan, get in touch: we'll look at your setup together and turn it into a plan.