Analytics you can actually act on

Four things: a measurement plan that says what you track and why, a data layer that gives every event the same structure, a consent setup that is correct and documented, and reporting built around decisions rather than traffic. Miss one and the other three get less reliable over time. Most audits we run find the plan missing and the data layer improvised.

Because GA4 being installed and GA4 being correct are two different things. The usual findings: duplicate events, purchase values that do not match the webshop, consent blocking more than it needs to, and no one who can say what a given metric means. We check the setup against reality first, so you know what your data is worth before you act on it.

Behaviour on your site is the trigger for almost everything you send. Browse abandonment, product interest, reactivation timing and content preference all start as tracked events. If those events are unreliable, your journeys fire at the wrong moment or not at all. We build the measurement layer with activation in mind, so analytics feeds your automation platform instead of sitting beside it.

Often, yes. A lot can be corrected in the tag manager and in server-side configuration. Some things cannot: a data layer that does not expose the right values needs a developer. We tell you upfront which fixes are ours and which need your build partner, and we brief them directly so it does not become your problem to translate.

Both. We build the dashboards, and we sit with the people who use them until they no longer need us to explain what they are looking at. If you would rather keep reporting in house, we set up the structure and train your team. Knowledge transfer is part of the work, not an upsell.