Our story
Technology should bring people closer together. That belief shapes everything we do.
- 2022
Where it started
We started as the marketing automation team of iDA, part of Cronos & Xplore Group.
- 2024
We become Pebble
We went our own way and became Pebble, a specialist team that still draws on Xplore Group.
- 2026
Together with II.O
We partnered with II.O, so our clients get one end-to-end partner for the whole customer journey.
- Today
Lasting relationships
We help brands build the systems that turn their customer data into lasting relationships.
Meet the team
Digital experts building customer experiences that drive revenue.
Thibault Heyde
Managing Partner
Stefan Maris
Architect & Senior Martech
Lara Siljkut
Project Manager
Ruben Haenen
Martech Developer
Veerle Struyf
Martech Developer
You?
Open positions
Part of Cronos & Xplore Group
Pebble is part of Xplore Group, a collective of digital specialists within the Cronos Group. That means that we have a trusted network to draw from for capabilities beyond our own. For you, that translates into a partner with the agility of a specialist team and the reach of a much larger organisation.
- People in Cronos Group
- 9500
- Competence centres in Cronos Group
- 600+
- People in Xplore Group
- 1300+
- Privately owned
- 100%
Our expertise
Good customer experiences don't happen by accident. They're built on solid data, the right tools, and journeys designed around what your customers actually need. Here's how we help you get there.
Marketing automation
We help you move from one-off campaigns to automated lifecycle journeys.
What we do
- Customer journey design
- Onboarding, retention & reactivation flows
- Platform migrations & optimisation
Loyalty
We design loyalty programmes that make customers choose you again and again.
What we do
- Loyalty strategy & reward design
- RFM segmentation & reactivation flows
- CDP & automation integration
Analytics
We make your full funnel measurable and reliable, so you always know what's working and what isn't.
What we do
- Tracking implementation & auditing
- Tag management & data layer architecture
- KPI frameworks tied to revenue
Customer Data Platform
One unified view, connecting your CRM, e-commerce and marketing tools into a single source of truth.
What we do
- CDP selection & implementation
- Identity resolution & data unification
- Audience modelling & segmentation
Personalisation
The right message, at the right moment, through the right channel, at scale.
What we do
- Dynamic content & behavioural triggers
- AI-driven product recommendations
- A/B testing & conversion optimisation
End-to-end CX
Together with II.O, from the moment a customer first clicks to the journey that keeps them coming back.
What we do
- Integrated delivery across domains
- Coordinated roadmap with II.O
- Long-term ownership of the full CX
Tool-agnostic, with deep experience in
What they say about us
Don't just take our word for it. Here's what people think of us.
Thanks to Pebble, our marketing automation efforts are finally getting the uplift they deserve. They brought the clarity and structure we needed to start seeing real, lasting results.
Pebble's technical expertise means our marketing automation setup runs efficiently and reliably. That gives us the confidence to focus entirely on what we do best: great campaigns.
You can always count on them. They're highly accessible, and they don't just bring expertise, they think alongside your business and come up with solutions you hadn't thought of.
Working with Pebble showed us exactly how to get the most out of our current setup and where the biggest opportunities were. It gave our whole team a clear direction to move forward.
Friendly asked questions
Got questions? We've got answers.
What makes Pebble different from other martech consultancies?
A few things. We're genuinely tool-agnostic: we don't push a preferred platform. We work closely with clients over the long term, not just for a single project. And we combine deep technical expertise with strategic thinking, so the systems we build actually serve your business goals, not just your tool configuration.
Do you work with companies outside Belgium?
Yes. While most of our clients are based in Belgium, we work with organisations across Europe. If you're outside Belgium and wondering whether the distance is a problem, it usually isn't.
What industries do you work with?
Our experience spans retail, fashion, insurance, outdoor and lifestyle, hospitality, real estate, and non-profit. The common thread isn't the industry, it's a genuine ambition to communicate better with customers and make data work harder.
How big is the Pebble team?
We're a focused team of specialists. Small enough to stay close to client work, large enough to take on complex, multi-phase projects. And when a project calls for broader capabilities, we can draw on the Xplore Group network.
What does it look like to start working with Pebble?
It usually starts with a short call to understand your situation. From there, we scope a first engagement together, whether that's a strategic workshop, an audit, or a clearly defined implementation project. We move at your pace.
Want to meet the team behind the work?
Coffee in Kontich or a quick call: tell us what you're working on, and we'll tell you how we can help.
Let's talk