How e5 moved to Adobe Campaign v8 without interruptions

The challenge

A migration raises questions. How complex is it? How much time does it take? And how do you keep everything running during the switch?

• Faster work for marketers

  e5 wanted faster processing and an intuitive web interface that makes the marketer's job easier.

• Less dependence on IT

  A smarter setup and good documentation should let the team do more on its own.

• A safe, stable environment

  v8 runs fully in the cloud, with automatic updates, and is built for large volumes and complex flows.

• Everything had to keep working

  Campaigns had to keep running correctly through the switch, including personalisation, tracking and rendering.

Our approach

A smooth migration doesn't start with the migration, but with the preparation. Together with e5 and Adobe, we drew up a plan that left nothing to chance.

1. 01

   A clear, modular setup

   Logical folder structures, reusable segmentations and future-proof templates. All well documented, so new team members get up to speed quickly.

2. 02

   Standard where possible, custom where needed

   We used Adobe Campaign's out-of-the-box features as much as possible, to keep the platform stable and clear. The few integrations that needed custom work got a careful implementation and clear documentation.

3. 03

   Configuration variables

   System URLs such as tracking links and landing pages went into variables. That made the platform more flexible and the migration technically simpler.

4. 04

   Step by step, with Adobe

   We documented every step, aligned closely with Adobe's team, and tested extensively before go-live.

5. 05

   A detailed checklist

   A well-planned migration date with time to prepare, documented impact and risks, technical checks before go-live, and an extensive send test.

Takeaway

No interruptions, no surprises, and straight away a faster, more stable campaign flow.

• Faster and more stable

  e5 now has a platform that performs better and grows with its marketing ambitions.

• Easier to work in

  A clear structure and good documentation mean less dependence on IT.

• Ready for what's next

  A solid base for further growth and optimisation of e5's campaigns.