Getting more out of Selligent, with Pebble
What makes Selligent a strong marketing automation platform, from customer journeys and Cortex AI to Liveclicker, and how Pebble helps teams get the most out of it.
Thibault Heyde
In short
- Selligent combines journey automation, AI and personalisation across email, mobile, web and offline.
- Liveclicker adds real-time content to emails: timers, live video, polls, local weather and more.
- Selligent has moved from Marigold to Zeta Global; the platform's strengths are what this piece is about.
Selligent sat for years in the Marigold family, alongside names such as Cheetah Digital, Sailthru and Liveclicker. In late 2025, Zeta Global acquired that enterprise business, Selligent, Liveclicker and Grow included. The owner has changed; the reasons a brand would pick Selligent are what this article is about.
Brand loyalty is not built in a day. It takes smart choices, good tools and a long-term view, and no one-size-fits-all approach. What Selligent offers: personalisation across all your channels, real-time data you can use straight away, smart automation and AI.
Why choose Selligent?
Selligent is a platform for brands that want to understand their customers and actually reach them. It combines marketing automation with AI and far-reaching personalisation in one user-friendly system. Whether you are setting up email campaigns, mobile notifications or personalised web experiences, Selligent helps you build consistent, relevant customer experiences across every channel.
With real-time insight, dynamic content and the ability to scale, it suits marketers who want impact and want to see results.
What makes Selligent strong?
Selligent helps you reach customers at the right moment, through the right channel, with the right message. It is easy to use, smart in what it does and strong on personalisation, so you get more out of every campaign with less effort. Here is what makes it valuable.
1. Customer journeys that convert
Swap generic flows for journeys that move with your customer’s behaviour, preferences and momentum. Selligent lets you build automated paths that adapt to each profile, so you always respond to what is relevant.
Result: more engagement, higher conversion, stronger customer relationships.
2. A simple but capable drag-and-drop editor
No technical knowledge? No problem. The editor lets you build emails, landing pages and forms in no time. Responsive design and handy templates make your content look right on every screen.
Result: less dependence on development, faster campaigns, more creative freedom.
3. One platform, every channel
Email, SMS, push, web, social media and offline: Selligent brings them together, so you can offer a consistent experience wherever and whenever your customer is active.
Result: better synergy between channels and a higher overall campaign response.
4. Cortex AI: smarter, faster, more personal
Selligent’s AI engine makes smart decisions for you, from send-time optimisation to product recommendations and audience selection, without more manual input.
Result: better timing, more relevance, less work.
5. Liveclicker: real-time content in the inbox
What if your emails adapted the moment someone opens them? Liveclicker lets you add dynamic elements such as:
- live timers to create urgency (countdowns, expiry visuals)
- live video that actually plays in the inbox
- live polls for instant feedback or choices
- weather forecasts or location-based content
- live maps, coupons and loyalty data
- live slideshows and carousels
These features make your emails more eye-catching, more relevant and, above all, more effective.
Result: more clicks, more interaction, more impact.
6. Grid for high-volume and service communication
Grid lets you send large volumes of personalised email quickly and in a structured way. It is ideal for service emails such as order confirmations, follow-ups or support flows.
Result: easy scaling without giving up personalisation.
7. Insight that leads to action
Data Studio (and Data Studio Pro) shows in real time how your campaigns perform. No endless exports or tangled dashboards, but clear reports that help you improve.
Result: immediate optimisation opportunities and better decisions.
8. Interactive experiences that encourage opt-ins
Grow lets marketers collect zero- and first-party data through engaging, value-driven campaigns. Consumers expect personalised experiences at every interaction, yet as privacy rules tighten, balancing personalisation and compliance gets harder. That is the personalisation paradox.
Result: consumers share their data willingly, in exchange for experiences and offers.
Why work with Pebble?
Technology only pays off if you know how to use it. That is where we come in: we bring technical knowledge, strategic insight and content together. You will not get a standard implementation from us, but a programme shaped around your goals, your team and your ambitions. We support you with:
- The right marketing automation strategy. We look at your objectives, customer data and audiences and build a strategy around your specific needs, laying the foundations for lasting growth.
- Customer journeys that work. Together we build journeys that deliver the right message at the right moment, from onboarding to retention.
- Content that converts. We turn strategy into action with personalised emails, dynamic visuals and smart content blocks that respond to behaviour, preferences and context.
- Technical set-up and optimisation of Selligent (and Liveclicker). Set-up, segmentation, dynamic content, integrations or automation flows: we make sure everything works as it should, including advanced Liveclicker use cases such as real-time personalisation.
- Training and support for your team. Through workshops, guides or personal coaching we build knowledge inside your organisation, so your team can work independently and with confidence.
More on how we work is on our marketing automation page. Curious what Selligent could mean for your brand? Get in touch for a no-strings demo and bring your questions.
